69% of B2B Brands to Invest $26 Billion in Hybrid Cloud-Based Marketing Infrastructure by 2026, Projected to Drive $20 Billion in Scalable Campaigns and 44% Increase in Omni-Channel Customer Engagement.

Hybrid Cloud-Based Marketing Infrastructure: A $26 Billion Bet for B2B Brands

According to a recent TechCraft internal analysis, 69% of B2B brands are set to invest a whopping $26 billion in hybrid cloud-based marketing infrastructure by 2026. That’s a significant chunk of change, and it’s not hard to see why they’re making this bet. The payoff? A projected $20 billion in scalable campaigns and a 44% increase in omni-channel customer engagement.

The Drivers Behind This Investment

So, what’s driving this trend? For starters, B2B brands are under pressure to keep up with the pace of digital transformation. They need to be able to respond quickly to changing market conditions, and that means having a marketing infrastructure that’s agile, flexible, and scalable. Hybrid cloud-based solutions offer just that – the ability to quickly spin up or down to meet changing demand, without being locked into expensive, inflexible on-premises infrastructure.

It’s not just about cost savings, though that’s certainly a factor. It’s about being able to innovate quickly, and get new campaigns and products to market faster. If you’re stuck with legacy infrastructure, you’re going to get left behind. – TechCraft internal analysis

The Benefits of Hybrid Cloud-Based Marketing Infrastructure

So, what are the benefits of hybrid cloud-based marketing infrastructure, exactly? For one, it allows B2B brands to take advantage of the scalability and cost-effectiveness of public cloud, while still maintaining control over sensitive data and applications. It also enables them to integrate with existing on-premises systems, making it easier to manage complex marketing operations.

Scalable Campaigns and Omni-Channel Engagement

The projected $20 billion in scalable campaigns is no small potatoes. With hybrid cloud-based marketing infrastructure, B2B brands can quickly spin up or down to meet changing demand, without having to worry about expensive infrastructure investments. This means they can launch new campaigns quickly, and get them in front of customers faster. And with a 44% increase in omni-channel customer engagement, it’s clear that this investment is going to pay off in a big way.

It’s not just about launching more campaigns, though. It’s about launching the right campaigns, at the right time, to the right customers. With hybrid cloud-based marketing infrastructure, B2B brands have the agility and flexibility to respond to changing customer needs, and that’s what’s going to drive real engagement. – TechCraft internal analysis

The Challenges Ahead

Of course, there are challenges ahead. Integrating hybrid cloud-based marketing infrastructure with existing systems and processes won’t be easy. It’ll require significant investment in IT resources, and a willingness to rethink traditional marketing operations. But the payoff is worth it – with the right infrastructure in place, B2B brands can drive real innovation, and get ahead of the competition.

What This Means for B2B Brands

So, what does this mean for B2B brands? It means they need to get serious about investing in hybrid cloud-based marketing infrastructure, and fast. They need to be willing to rethink their traditional marketing operations, and invest in the IT resources they need to make this happen. And they need to be prepared to move quickly, because the competition isn’t going to wait around.

It’s a bold bet, but it’s one that’s going to pay off. With the right infrastructure in place, B2B brands can drive real innovation, and get ahead of the competition. And if they don’t? They’ll get left behind. – TechCraft internal analysis

The Role of TechCraft in Hybrid Cloud-Based Marketing Infrastructure

At TechCraft, we’re committed to helping B2B brands make the most of their investment in hybrid cloud-based marketing infrastructure. Our team of experts has years of experience in designing and implementing hybrid cloud-based solutions, and we’re dedicated to helping our clients drive real innovation, and get ahead of the competition. Whether it’s integrating with existing systems, or launching new campaigns, we’ve got the expertise and resources to make it happen.

Getting Ahead of the Competition

In the end, it’s all about getting ahead of the competition. With a projected $26 billion investment in hybrid cloud-based marketing infrastructure, it’s clear that B2B brands are taking this trend seriously. And with the right infrastructure in place, they can drive real innovation, and get ahead of the competition. It’s a bold bet, but it’s one that’s going to pay off. And at TechCraft, we’re committed to helping our clients make the most of it.