## Humanizing the Algorithm
Ashley Faus’ upcoming keynote at B2BMX 2026, “Human-Centered Marketing in the Age of AI,” underscores the critical need for marketers to prioritize trust and authenticity in their strategies. As AI increasingly permeates the marketing landscape, it’s essential to remember that behind every screen, there are humans with unique needs, desires, and pain points. Faus’ work, including her book “Human-Centered Marketing,” offers a compelling framework for building trust and connecting with audiences in a way that transcends automated processes.
## The Trust Paradox
The rise of AI has created a paradox for marketers: while automation can streamline processes and enhance efficiency, it can also erode trust if not balanced with human-centered approaches. Faus’ keynote promises to deliver actionable insights and tactics for resolving this paradox, enabling marketers to harness the power of AI while maintaining a deep understanding of their audience’s needs and emotions. By focusing on trust and authenticity, marketers can create meaningful connections that drive long-term revenue growth and customer loyalty.
## Reimagining Revenue Generation
B2BMX 2026 offers a unique opportunity for marketers to reimagine their approach to revenue generation in the age of AI. With its curated lineup of industry leaders, visionary keynotes, and hands-on workshops, the conference provides a comprehensive platform for marketers to acquire the strategies, technologies, and connections necessary to thrive in a rapidly evolving landscape. By attending B2BMX, marketers can gain exclusive access to subject matter experts, benchmark their performance against industry leaders, and develop the skills and knowledge needed to drive significant revenue growth and stay ahead of the competition.
