## Orchestrating AI Agents for Enhanced Accessibility
The biggest challenge in leveraging AI agents for marketing lies in making them accessible to the team. Accessibility encompasses three key aspects: having all agents in one place, ease of understanding how and when to use them, and ensuring they are not cumbersome to use. By custom-building agents and integrating them through a shared front-end, we can improve adoption and expedite change management. This approach enables the creation of easy workflows with agents that can communicate with each other, facilitating a range of functions from CRM data analysis to campaign planning.
## The Front-End Advantage
Setting up a front-end to support AI agents requires more effort, as it involves building the agents and the platform to support them. However, this approach yields significant benefits, including faster adoption, better feedback, and clear usage. The front-end can be built using platforms like Cloudflare or Netlify, which offer flexible packages and support static applications. Agents can be built on third-party platforms such as n8n or agent.ai, and a database like Supabase can be used to store outputs from agents and use them as inputs for others. By creating a logical workflow with clear hand-offs between stakeholders and defining agent roles, we can avoid tedious usage and ensure seamless integration.
## Overcoming Implementation Hurdles
When developing an agent front-end, several considerations must be taken into account. It is essential to involve IT to ensure the company’s security and proprietary data are protected. The total cost of ownership (TCO) is also a critical factor, as maintaining a front-end requires ongoing updates and support. Additionally, the tech stack must be compatible with the agent platform, and alternative integration methods may be necessary if webhooks are not available. By carefully evaluating these factors and investing in a well-designed front-end, organizations can unlock the full potential of AI agents and drive meaningful marketing outcomes.
