Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers
Channel99 has launched Paid Search Optimization, a new capability designed to help B2B marketers improve the financial efficiency and accountability of their paid search investments. Paid search is often the single largest line item in the B2B marketing budget, estimated at 40% of budget, yet optimization is still driven by surface-level metrics such as clicks, impressions, and cost per click (CPC).
Channel99’s new Paid Search Optimization shifts the conversation from media efficiency to business impact, enabling marketers and finance leaders to understand the true costs of engaging target accounts, rather than merely generating traffic. According to Chris Golec, Founder and CEO of Channel99, “Understanding the cost to engage a target account changes the entire paid search conversation. With Channel99, marketing teams can finally connect keywords and ad groups to real business impacts, opening the door to trusted, optimized spend.”
The new offering redefines optimization by connecting paid search performance directly to account-level engagement, allowing teams to understand how budget translates into meaningful interactions with their ideal customers. With Channel99, B2B marketers can:
* Understand which Ad Groups and Keywords engage target accounts
* Measure CFO-friendly ROI using cost-to-engage metrics
* Identify waste and reallocate budget using AI
* Score and rank Keywords and Ad Groups for any target audience
* Automatically score and rank paid search investments based on their ability to engage high-value B2B audiences, influence pipeline, and drive revenue outcomes
This launch builds on Channel99’s previous social media integration, which introduced functionality that leverages its industry-leading account identification to create high-performing B2B audiences with AI-based recommendations for activation across multiple channels. The company has also announced integrations with various platforms, including LinkedIn, Google, Microsoft, Facebook, YouTube, and Audyence, with others planned for G2, TechTarget, The TradeDesk, NetLine, StackAdapt, and Reddit.
Channel99’s AI-driven approach eliminates financial inefficiency in B2B marketing by recommending which channels make the most sense for a particular audience and desired outcome. As Golec stated, “I’m excited that Channel99 customers can now leverage our best-in-class account identification to create high-performing audiences that grow and accelerate pipeline.”
