**The State of B2B Marketing Operations**
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification. The traditional Marketing Qualified Lead (MQL) is no longer effective, with 98% of website traffic never converting and the remaining 2% providing limited information for qualification.
**The Problem with Traditional Lead Qualification**
For years, marketers have optimized for volume, prioritizing top-of-funnel activity over meaningful engagement. However, buyers have been conditioned by AI-driven consumer experiences to expect real-time, intelligent conversations. The question remains: can marketers adapt to meet these evolving expectations?
**Meet the Expert: Arjun Pillai**
Arjun Pillai, a three-time founder and operator, will lead the webinar. With a background in data, sales, and go-to-market strategy, Pillai has successfully exited two companies, including Insent.ai’s acquisition by ZoomInfo. He now leads Docket, an AI company backed by $20M, and brings a unique perspective shaped by his experiences as a founder, operator, and investor.
**Webinar Overview**
The webinar, scheduled for January 21 at 2 p.m., will explore how AI agents are revolutionizing lead qualification. Key topics include:
* The evolution of lead capture, from static forms to proactive agentic qualification
* A live comparison of traditional form capture vs. AI-driven conversation
* The architecture of AI agents and their integration with existing CRM, MAP, and scoring systems
* Early data on pipeline lift, attribution accuracy, and sales team adoption
**Join the Webinar**
Sign up for the webinar, The Death of the MQL: How AI Agents are Rewriting Lead Qualification, to learn how to revolutionize your lead strategy and stay ahead of the curve in B2B marketing operations. Click here to register for the webinar, scheduled for January 21 at 2 p.m.
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